Customers First: SJ Norway Invests in Comfort, Information and Atmosphere

Unstad has had the pleasure of working closely with SJ Norge in their focused efforts to enhance the customer experience on board their trains. This project has combined technical expertise with deep insight into passenger needs – and the results are already beginning to show.

Putting the customer at the centre is more than just a slogan – it requires continuous effort, concrete actions, and a willingness to improve. Over the past few years, SJ Norge has taken clear steps to deliver even better service to its passengers, and Unstad has been an active contributor throughout this development.

Tangible Improvements On Board

As part of the collaboration, Unstad has delivered both products and services across several key areas:

• Passenger Information Screens: Installation of digital displays providing relevant, real-time information to travellers, improving clarity and confidence throughout the journey.

• Café and Bistro Areas: Design and establishment of inviting spaces on board where passengers can sit down and enjoy something to eat or drink. With careful attention to material selection, lighting, and functionality, we've helped create more welcoming environments.

• Toilet Experience: The onboard restroom experience is an important – though often overlooked – part of the overall journey. Unstad has assisted in improving both scent and atmosphere, including better ventilation and tailored fragrance solutions.

• Advisory Services: In addition to physical installations, we've provided guidance on technical choices, materials, maintenance, and user impact – always with the end passenger in mind.

Focus on Collaboration and Quality

The work with SJ Norge is a strong example of how long-term collaboration and open dialogue can lead to great results. By drawing on the operator’s own insights and involving input from suppliers, the project has delivered solutions that not only look good on paper, but also work well in real-world railway operations.

Featured by the Norwegian Railway Directorate

SJ Norge’s customer-focused work has also been highlighted by the Norwegian Railway Directorate, which published an article outlining the operator’s targeted efforts to create a better travel experience. The article offers insight into the actions taken, and how SJ Norge uses feedback and data to make continuous improvements.

Read the article here (in Norwegian): - Magien ligger i å se kunden! - Jernbanedirektoratet

Looking Ahead

For Unstad, this collaboration with SJ Norge represents the kind of partnership we strive for – one based on trust, dialogue, and a shared commitment to long-term improvement. We look forward to continuing this journey and contributing to future initiatives where the customer remains at the heart of every decision.